Created a powerful digital presence for Adaptogenics Health, a cutting-edge wellness brand specializing in functional mushroom tinctures. The project combines modern scientific credibility with ancient plant wisdom messaging, targeting health-conscious consumers seeking natural performance enhancement. Key Achievements: - Bold brand positioning with "PREPARE. RECOVER. FORTIFY." messaging that clearly communicates product benefits - Science-meets-tradition narrative effectively bridging modern research with ancient wellness practices - Performance-focused design that appeals to athletes and wellness enthusiasts - Educational content strategy highlighting functional mushroom benefits for physical and mental well-being - Newsletter integration for ongoing customer engagement and education - Clean, modern aesthetic that establishes credibility in the competitive wellness market This project showcases my ability to develop compelling brand narratives in the wellness space while creating digital experiences that educate and convert health-conscious consumers. All designs shown are unofficial concepts for practice only.