Developed and executed integrated digital marketing strategies for one of the UK's largest social change foundations, focusing on poverty alleviation and social justice initiatives. Led stakeholder engagement campaigns reaching policy makers, researchers, and community leaders. Key Achievements: - 40% increase in organic traffic through advanced SEO techniques and content strategy overhaul - 15% reduction in bounce rates via comprehensive UX improvements and targeted content - 30% growth in local participation for York Festival of Ideas through innovative micro-engagement strategies - Integrated campaign management for "Talking about Homes" series with cohesive cross-platform messaging - Advanced stakeholder mapping and automated engagement tracking systems - Google Ad Grant optimization significantly improving traffic to key landing pages - Cross-functional leadership coordinating policy roundtables and candidate workshops ahead of 2024 General Election This work demonstrates my expertise in mission-driven marketing, combining data-driven strategies with meaningful social impact initiatives.