Led the full digital marketing strategy and execution for Invictus Games 2025, delivering integrated campaigns that drove ticket sales, community engagement, and brand visibility. Key achievements: - Developed and executed multi-channel campaigns across Google Ads, social media, email, and influencer partnerships — achieving 50% of the $1.5M ticket sales goal in the early launch phase. - Designed targeted strategies for the Opening Ceremony pre-sale, including a high-impact collaboration with Noah Kahan that boosted awareness and ticket uptake. - Managed a $100,000 digital marketing budget, optimising spend across paid search, programmatic, and social ads to maximise ROI. - Enhanced website discoverability through technical SEO, schema markup, and rich snippets, increasing search visibility and click-through rates. - Implemented advanced analytics using GA4, Google Tag Manager, and Ticketmaster dashboards, delivering data-driven insights that informed agile campaign adjustments. - Created and coordinated UGC (user-generated content) campaigns and local installations to foster community pride and engagement. The campaign successfully raised global awareness of IG25, built excitement for the Games, and contributed significantly to early revenue targets.